Since we first had sight of the new GDPR regulations we knew that this would be challenging for our sector so we immersesed ourselves in the detail of compliance specifically in regards to Direct Marketing.
At first many companies thought that Consent would be the only legal basis for processing personal data for the purpose of directy marketing. There are two legal basis for processing data for marketing purposes, the second being Legitimate Interest.
We have produced guidelines and templates in partnership with industry professionals and the DMA specifically for direct marketers who are using, or wish to use Legitimate Interest as their legal basis for processing 1st and 3rd party data for direct mail. To request a free copy of these useful documents please click the link below to download.