Some believe that the success of a Direct Marketing campaign is all in the offer. Of course this is correct but failing to take care of your data can mean the difference between failure and success!
Common consequences of poor data controls;
non deliverable mail
multiple copies delivered to the same recipient
mailing to deceased individuals
mailing to people who have already expressed their wish not to receive DM
increased consumer complaints
Guaranteed results of good data controls;
more items correctly delivered
accurate results analysis
lower campaign costs
less consumer complaints/queries
less impact on the environment
UKLPS manage mailings from 10,000 records from one source to 1 million from multiple files.
We use multi level dedupe procedures, any combination of available list cleansing and suppression files and can export data to meet any bulk mailing sortation requirements.